_BRAND ACTIVATION
+ EXP. MARKETING
Support in the development of visual concepts for events, campaigns, and brand activations. Focus on translating brand identity into real-world and digital experiences.
> TIK TOK AWARDS
+ TIK TOK FOR YOUR SUMMIT
Creative and executive production of the first TikTok For You Summit in Italy, alongside the TikTok Awards 2023.
The event celebrated not only TikTok’s outstanding year, but also the energy and passion of its 19.7 million-strong community in Italy, bringing together creators, brands, agencies, and partners active on the platform.
The project included full show production and stage design, featuring exclusive content, hosted by Alessandro Cattelan, with live music performances by Clara, Alfa, and the Street Clerks.
Dedicated areas showcased key TikTok trends across Food, Beauty, Fashion, and Entertainment.
> DISNEY+
x MILAN DESIGN WEEK
From April 17 to 21, five themed showcase spaces were open to the public on Via Tortona — five worlds to “peek into,” inspired by Poor Things, Shōgun, The Bear, Grey’s Anatomy, and The Walking Dead.
Each installation was designed as an immersive 3D environment, featuring custom-built sets, tailored lighting design, audio elements, and a range of hidden Easter eggs. The goal was to engage visitors emotionally and invite them to “discover the other side of the story,” while highlighting the platform’s rich offering of content aimed at an adult audience.
> FALL GUY
- UNIVERSAL PICTURES
Special event designed to support the international promotion of A Haunting in Venice, built as an unconventional set visit experience.
A selected group of key journalists and influencers from EMEA, the US, the UK, and Mexico were invited to explore the film’s locations through a curated immersive journey.
The experience featured a series of activations, stunts, installations, and unexpected theatrical performances inspired by the film, unfolding throughout the set visit. The event concluded with a special dinner and the ultimate experience: a séance.
> SHOGUN
- DISNEY+
An immersive pop-up experience designed to bring the atmosphere of medieval Japan to life, inspired by the FX series Shōgun, available exclusively on Disney+.
The exhibition featured interactive spaces with authentic performers, including traditional fan dance, tea ceremony, and Shodō calligraphy, alongside samurai figures and original collection pieces such as historical armor and kimonos.
On the upper floor, guests could access a tatami room showcasing exclusive scenes from the series, as well as book workshops including Japanese writing, woodblock printing, and tea ceremony, developed in collaboration with the Japanese Consulate.
The project included one exclusive opening night for press, creators, and VIP guests, followed by two public days with online pre-booking. Partners included Suzuki and Sapporo.
> ROGER-GALLET
-anniversary
To celebrate the first anniversary of the R&G relaunch, an event was hosted at Mare Culturale Urbano, built around a vibrant and uplifting atmosphere where color and a sense of joy were at the core of the experience.
> KILLER OF THE FLOWERS MOON
- 01 DISTRIBUTION
A special screening created to present Martin Scorsese’s Killers of the Flower Moon, conceived as an immersive art exhibition.
Each area was designed as part of a multi-sensory journey, guiding guests through key themes and visual elements of the film, offering a deeper understanding before the screening.
The experience included artistic installations inspired by Native American textiles, alongside audio-visual content to recreate the film’s atmosphere. Along the corridor leading to the screening room, two curated sections of exclusive imagery were paired with distinct olfactory environments, adding a further sensory layer to the experience.
> A HAUNTING IN VENICE
- 20 CENTURY STUDIOS
Special event designed to support the international promotion of A Haunting in Venice, built as an unconventional set visit experience.
A selected group of key journalists and influencers from EMEA, the US, the UK, and Mexico were invited to explore the film’s locations through a curated immersive journey.
The experience featured a series of activations, stunts, installations, and unexpected theatrical performances inspired by the film, unfolding throughout the set visit. The event concluded with a special dinner and the ultimate experience: a séance.
> WISH
- DISNEY
To promote the release of Disney’s Christmas film Wish, now available on Disney+, the iconic Maschio Angioino in Naples became the stage for a special video mapping and fireworks show inspired by the film.
The activation featured 30 influencers experiencing the event live, supported by PR activity and social media coverage.
> KIKO + DISNEY
- THE LITTLE MERMAID COLLECTION
A special collaboration to promote the limited edition KIKO x The Little Mermaid collection.
The project featured a unique shooting set in the evocative Villa Litta, near Milan, with its iconic nymphaeum, starring Yana C, voice actress of the film. It also included a standout installation at the Milan premiere — designed to be playful, visually impactful, and inclusive.
> DIARI
- NETFLIX
The Back2SchoolParty of DI4RI 2, the new Netflix TV series, together with the cast and more than 400 guests, an incredible day in which we felt like we were in Marina Piccola!
> INSIDE OUT 2
- PIXAR
An all-Italian tribute to Disney Pixar’s Inside Out 2, developed as a site-specific installation across the island of Burano.
Local artists and craftsmen collaborated to create a visual dialogue between the film’s characters and the island’s iconic colorful architecture. The installations, inspired by the new emotions — Anxiety, Ennui, Boredom, and Embarrassment — were placed throughout the village, blending into its unique urban landscape.
Designed with recycled and low-impact materials, the structures were conceived to integrate seamlessly into the environment — vibrant during the day and illuminated at night through low-energy LED systems.
A temporary pop-up activation that surprised both residents and visitors, and became the subject of a hero video distributed internationally عبر Disney and Pixar social channels. The project celebrated not only the film, but also the creativity and cultural identity of Burano.
Produced with the support of the Venice Film Commission and the City of Venice, involving local professionals and artisans.
> THE LITTLE MERMAID
- DISNEY
The largest video mapping ever created in Europe.
A surface of over 25,000 square meters was transformed with visuals inspired by The Little Mermaid, combining thematic colors and scenes from the film. The installation used 16 projection systems with a total output of 500,000 ANSI lumens, delivering a large-scale visual experience.
A dedicated video production captured the project through drones, underwater, and ground cameras, while 10 influencers took part in the experience live.
> LIERAC
- CELEBRATE THE BODY
An event developed in partnership with Laboratoires Native for the Lierac brand, focused on bringing together body care and sun care in a unified narrative around authentic beauty.
The project was designed as an inclusive experience, combining design, creativity, and wellness to highlight the uniqueness of the female body and encourage self-confidence and personal empowerment.
The event took place in a distinctive all-white space designed by Daniel Libeskind, conceived as a contemporary setting for luxury collections. The architecture, defined by sculptural skylights and natural light, enhanced the atmosphere and the overall experience.
More than just a venue, the space functioned as a quiet retreat from the city — a setting where guests could slow down and engage with the concept of self-care in a more immersive way.
> TIK TOK POV
- BtoB EVENT
Part of TikTok’s Performance Week, this event focused on the role of performance marketing and how TikTok has become a key component within today’s marketing mix.
The program included a convention dedicated to branding on TikTok, where industry professionals shared practical insights, strategies, and case studies on platform usage and audience engagement.
An interactive play area allowed guests to explore TikTok’s features in a hands-on way, taking part in activities and challenges designed to deepen their understanding of the platform.
The experience was complemented by a curated catering moment with chef Max Mariola, adding a more informal and social dimension to the event.
Overall, the project aimed to create a clear, engaging environment for discussion, learning, and connection among brands, agencies, and partners.
> KINKDOM OF THE PLANET OF APES
On the occasion of the release of Kingdom of the Planet of the Apes, characters’ faces and scenes from the trailer were projected onto the large trees surrounding the area between Arco della Pace and Castello Sforzesco in Milan, surprising passersby and immersing them in the film’s atmosphere.
The project was conceived as a nighttime video installation inspired by digital art practices, using trees as natural canvases to display visuals connected to the film. The three-dimensional projection mapped onto the vegetation transformed Parco Sempione for one night into a surreal and cinematic environment.
The “tree mapping” installation was created using advanced projection technology, with approximately 200,000 ANSI lumens of total output and laser light sources. The system was mercury-free, allowing for reduced environmental impact and improved energy efficiency.
